STRATEGI KAMPANYE VIA SOSMED DPD GOLKAR JAWA TIMUR PADA PEMILU LEGISLATIF TINGKAT PROVINSI TAHUN 2024

Abstract

In the 2024 Legislative Election, the East Java (Jatim) Golkar DPD adopted a comprehensive digital campaign strategy to maximize the impact and reach of its political messages. This strategy focuses on utilizing digital technology and data to gain voter support in the digital era. This abstract details the approach implemented, covering several key elements such as social media utilization, data-driven marketing, and content management. First, the East Java Golkar DPD's digital campaign utilizes various social media platforms, including Facebook, Instagram, Twitter and YouTube, to reach a wide and diverse audience. The content presented includes campaign videos, infographics and success stories from Golkar cadres, designed to increase engagement and create positive results among voters. Additionally, the use of paid advertising features on social media allows campaigns to target specific demographics and regions with tailored messages. Second, a data-based marketing strategy is crucial. The East Java Golkar DPD implements data analytics to identify voter trends, understand preferences, and design targeted messages. Data collected through online surveys, social media interactions and web analytics is used to personalize communications and optimize campaign budget allocation. Third, effective content management is key to building a positive brand and reputation. This campaign emphasizes the importance of transparency and clarity in communications, as well as being proactive in dealing with disinformation. The East Java Golkar campaign team also ensures that all campaign materials are consistent with the party's values ​​and promote a political agenda that is relevant to voters.